Health literacy can be defined as community competence to obtain, understand, assess and apply information to take health decisions in daily life. It helps the individual to make healthy choices in times when the boundaries between work and life are no longer clear.
When people get sick, they seek the best care. But how can they know about treatment if they do not get information that is easy to understand? Pharmaceutical companies develop countless drugs and tools to help people manage their condition, but only a few ads are drawn up in a manner that trains the patient. By spending more time to ensure that all their communication is clear to people of any level of education, pharmaceutical companies can improve their reading skills.
The challenges are faced with health literacy
According to the Office for Disease Prevention and Health Promotion (Health Communication Activity), more than one third of American adults – 77 million people – will have problems with public health tasks, such as following instructions on medicines on the label or in childcare. Schedule using standard cards
A report from the Institute of Medicine shows that 90 million people, nearly half of the adult population in the US, do not have the necessary health skills to understand and act according to health information needs and health systems.2 Health advertising has a path that long before patients find it easier to connect and understand the information they receive from these matters.
Current methods used for people with a health condition reduce patient education by road. People find actors and models less relative to the actual patients. If the patient has no medical knowledge to understand the ad, the information provided may mislead or misunderstand.
“Only 12% of adults have good skills in health literacy”
The US Department of Health and Human Services reports that only 12 percent of adults have good scientific reading skills.3 Bad patient education can lead to poor management of chronic disease and even worsening. People can miss their much needed appointments or tests, unable to control the conditions, are often admitted to the hospital and healthcare costs are increased. If patients do not know the questions they should ask about their medicines, essentially how the drugs will respond or respond, they can produce negative results.
Health literacy as a strategic marketing agency and corporate social responsibility
Health literacy can pose a challenge when both pharmaceutical companies and healthcare providers take action to train their patients. The rapid development of different communication channels has made people appear everywhere. This allows health workers access to various communication channels (social media, blogs, community forums, patient education, etc.). For health information.
Although pharmaceutical companies have many opportunities to improve marketing through health literacy, the first step must be to write information that is easy to understand.
“Simplicity is the highest refinement.”